After examining the alternatives to Google, we turn our attention to the next FREE online marketing tool, the (uncrowned) king of social media platforms. Getting started seems super simple at first – just a quick registration and you’re ready to post, right? Stay with us as we uncover the mysteries of Facebook marketing together!
The reality is far more nuanced, and you can make countless mistakes that can stand in the way of your business, company growth, and expansion!
5 mistakes that most small businesses make on Facebook!
Business or personal account? The first dilemma!
The first step in brand building through the social media labyrinth is to register your brand by creating a business account. “Why isn’t it enough to post about my brand from my own Facebook, Instagram, or other social media profile?” – You might wonder.
The first and most important argument is that when people search for your business, they do so using the brand name, ensuring they find you. Don’t miss the opportunity to have the spotlight shine on your business!
If you’re just starting out now, it’s worth using your logo, brand colors, and brand identity from the beginning – your brand will thank you for it later!
Your business Facebook page’s safety belt
Just as you wouldn’t get into your car without a seatbelt, you shouldn’t use Facebook without security measures either!
Countless “horror stories” circulate in business Facebook groups about companies whose accounts were hacked and thousands of dollars were spent, or worse, products and content that violated Facebook guidelines were advertised, resulting in the advertising account being disabled. How can this be prevented? With two-factor authentication, which you can read more about HERE.
The minefield of giveaways
While scrolling through the Facebook news feed, you encounter countless giveaways, and as a company, it’s a tempting tool.
You probably recognize the following “conditions”: “Share the post, Tag 2 friends in the comments or Like the page. Did you know that these conditions violate Facebook’s policies?
Facebook marketing: giveaways
However, you can freely use the following phrases when writing your ads:
? “Answer the following question in the comments… – and we’ll randomly select one correct answer!”
? “Which option would you choose? Vote using the reaction buttons…”
?️ “Send/Attach a photo in the comments showing how you use our product.”
Compliant Facebook giveaway
If there’s a game, there’s a winner! How to run a compliant drawing?
The first and most important thing is to keep your business reputation spotless. Our recommendation is to use number numerology and draw using a generator. You can find many free options; our tip is SocialWinner.
There are a few mandatory elements of a giveaway that you must not omit: create participation rules, release Facebook from all liability in one sentence, and clearly indicate that the company does not sponsor the giveaway!
The confidence-destroying images
Are you familiar with the following “before – after” images? Have you perhaps already run ads with similar photos?
Non-compliant before-after images for Facebook ads
If so, it’s worth knowing that they do NOT comply with Facebook’s community guidelines, as they often present false results, which not only negatively affects users but also does not support sales activity.
Too much sales talk
“When it comes to the phone, you soldiers are on it! You don’t hang up unless the customer has already bought or died!” – Does that Jordan Belfort quote from the Wolf of Wall Street movie sound familiar?
Facebook works in the opposite way to this sales mechanism, not like a telephone! It’s best to appear on social media platforms with well-structured, brand-aligned, interesting videos and photos, through which you can acquire real customers! Of course, you can sneak a little sales messaging into your posts, but don’t always appear with only this type of content.
If you’d rather outsource your social media marketing tasks and focus on developing your business instead of chasing the latest online marketing trends, we can help with more than just tips! Contact us with confidence if you’d like to outsource your online marketing tasks!
