If we can, we think ahead.
As a full service digital marketing agency, many people entrust us with the creation of their websites and webshops, so we prepare the websites created by us for search engine optimization 'on the fly'.
There is something better than Google's first search result
The stake of SEO is not only that you can "rank first in the search engine" for a keyword that is valuable to your business. Ranking as high as possible on search results pages is a very important and realistic goal, but SEO can do much more than that!
Technical SEO ensures fast loading, a mobile-friendly, responsive appearance, a secure connection, and the fact that Google’s search robots can find, understand and index your page at all.
On-site SEO ensures the success of the website from the content side. This includes finding and applying appropriate keywords in the web text, constantly updating content, naming URLs with keywords, using informative meta descriptions and internal links.
Off-site SEO is the summary name of all activities that can be done outside of the website to make the page look more attractive to the search engine, such as link building or online evaluation.
There is something better than Google's first search result
The stake of SEO is not only that you can "rank first in the search engine" for a keyword that is valuable to your business. Ranking as high as possible on search results pages is a very important and realistic goal, but SEO can do much more than that!
- Technical SEO ensures fast loading, a mobile-friendly, responsive appearance, a secure connection, and the fact that Google's search robots can find, understand and index your page at all.
- On-site SEO ensures the success of the website from the content side. This includes finding and applying appropriate keywords in the web text, constantly updating content, naming URLs with keywords, using informative meta descriptions and internal links.
- Off-site SEO is the summary name of all activities that can be done outside of the website to make the page look more attractive to the search engine, such as link building or online evaluation.
Good SEO puts your website among the authentic, reliable pages in the Google universe, and if you keep doing it, it will keep it there for a long time.
As diverse as the topic is, our approach is as simple and effective:
How can loading speed and performance be improved? How to choose the right keywords for your product or service? Where should they be placed? What is link building? Are you late if your website didn’t start with the best SEO?
Our SEO method
We boost the existing SEO.
We also use our knowledge when it comes to search engine optimization of your existing website. The first step in this case is a thorough inspection, an SEO audit, after which we propose search engine optimization tasks and carry them out.
This is how a well-SEO site is created
- We take care of the basics of content SEO: we place relevant keywords in the text, prepare the meta titles and descriptions that appear on the search results page.
- Technical search engine optimization is also the basis of our websites. This affects the file structure and database of the website or webshop, for example we use image and file compression tools to load the page faster.
- We take care of security. When moving the website or webshop to its final location, we will also set the https redirection if the domain has an SSL certificate indicating a secure, encrypted connection.
- We connect Google’s crawling system, submit the sitemap, and connect Google’s analytics system.
- We secure your Google presence. If we have reached this point, Google’s robots will easily index the page, but there are still ways to improve your visibility.
- We create a Google My Business account for your company. With the My Business interface, you can appear on search results pages for free. You can introduce yourself with text, images, and video, you can provide the availability of your website and webshop, and you can collect online reviews that increase your credibility.
- We put you on Google Maps. One of the most important ranking factors in Google is distance, which in practice means that the closer you are to the user, the greater the chance that your local business will appear among the first results. If they search for „confectionery + specific city”, the name of your company will also appear on the map, and this attracts attention like a magnet.
- We also create your account on YouTube, the world’s second largest search engine. Did you know that YouTube is also owned by Google? Google also ranks relevant content available on YouTube in the list of search results. There are still fewer companies present on YouTube than on the Internet in general, so you will get a lot of organic traffic if you make useful cutting videos on your topic. We keyword them appropriately and add descriptions.
- Continuous maintenance. It is not enough to deal with search engine optimization once, it also requires readiness later. Ranking criteria may change, but constantly updated content is also key for search engines. In order to maintain the results, fine-tuning is necessary, and we will help you with this as well.
Request a free consultation!
Now you know that search engine optimization is not a sprint for the first place, but a long-distance race in order to have an authentic, reliable website that delivers organic contents on a conveyor belt. Interested in further steps? Would you like to outsource your SEO?
We are a full service digital marketing agency, you can entrust all aspects of your web presence and online marketing to us, including search engine optimization.
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