The maze of SEO laws – or what should you pay attention to to make sure your website is well SEO-driven?
One of the biggest challenges for website owners is Search Engine Optimization (SEO). Many questions arise when considering this topic: What should you focus on to ensure your website is well-optimized for SEO? How do you choose the right keywords? Where should you place them?
How to ensure your website is well-optimized for SEO
Join us as we guide you through the labyrinth of SEO—whether you’re a seasoned pro or just diving in as a casual user.
Before we dive in, it’s important to note that SEO is a long-term investment. It takes more than just a week or two to see the fruits of your labor, so a good strategy and a lot of patience are key!
1. Getting started: Keyword research
The first step is to identify relevant words and phrases that are important for your topic. Additionally, consider any phrases that users might search for through Google!
Create a table to list all the relevant words and phrases to have a clear overview. The best tool for gathering this information is Google’s Keyword Planner.
2. Where to place keywords
In the website title
After identifying your keywords, the next step is to place them strategically on your website. The website title is crucial because search engines give it high importance.
Tip: Keep your title under 65 characters (including the brand name), as Google cuts off longer titles in search results, which can look unappealing.
In the URL
The URL of your page should also include your most relevant keyword. Search engines examine the text in the URL when compiling search results, so it’s advisable to include your keyword in the slug.
In the meta description
When crafting your meta description, follow the „less is more” principle. Summarize what the page is about in a short, clear sentence, incorporating your chosen keyword. The ideal length is 155–160 characters. Although it might not affect rankings directly, it is crucial for user engagement as it provides a summary of the content.
In the page content
Content is one of the most critical aspects of SEO. It helps reinforce to search engines that your page contains relevant information based on your keywords.
Ensure your primary keyword appears in the H1 text, which is typically the main heading at the top of the page or the article title if it’s a blog post. Aim to use the keyword 4–6 times per page but avoid overusing it. Stuffing keywords excessively can be detected by Google and is not advisable.
3. Building backlinks
Once you’ve placed your keywords, the next step is to focus on building backlinks. This process enhances the credibility and reliability of your website. Backlinks from external sites indicate that your page contains valuable content related to the keyword.
4. Monitoring
Finally, it’s time to review your work and reap the rewards of your efforts. After completing the above steps, you can check your website’s ranking and track its progress after a few weeks.
How can you do this?
You can manually check your target keywords by searching on Google. Additionally, use Google Search Console for free ranking checks. Alternatively, choose a professional SEO monitoring tool to track your most relevant keywords.
You can also use tools like Check Page Rank to monitor the „Page Rank” value of your site, which helps determine how well your website is performing. The higher the Page Rank, the better the chance of ranking well for your search terms.
Our SEO tutorial can help improve your results, but remember, maintaining good results requires ongoing attention. SEO involves many continuously evolving components that need regular monitoring.
Interested in the next steps? Would you rather outsource this task? Our team is ready to optimize your website’s SEO. Contact us through one of our provided channels!