Would you like to be your own marketer, or are you simply looking to save on the budget when starting out? We’ve compiled the free online marketing tools that your business will be grateful for.
Whether you’re a startup owner or a seasoned entrepreneur just now dipping your toes into the online world — if you’ve recently opened your virtual doors and the question of how to spread the word about your business still feels like a mystery, we’re here to save the day! All you need is a little time, creativity, and some basic technical knowledge.
Ready to Discover Google’s Free Online Marketing Tools?
Google isn’t just useful for running a search when you’re stuck on life’s bumpy road — it also offers numerous free tools to boost your brand’s online presence!
Google My Business Profile
1. Attract New Customers with Google Business Profile
Having a Google Business Profile is no longer just optional for every business — it’s essential! It’s especially recommended for brick-and-mortar stores, but it can also drive traffic for online shops!
7+1 benefits of Google Business Profile (formerly My Business) that will make you grateful to Google!
- Your business appears on Google Maps
- Your customers can share their reviews
- People can instantly see your opening hours
- With just a few clicks, they can plan a route using Google Maps
- Both potential and existing customers can easily get in touch with you
- It can improve your ranking in Google search results
- As a restaurant, you can even upload your menu
- You can track how people find you through statistics
This is an opportunity you shouldn’t miss — to start the registration process, simply click this LINK!
After registration, you can start uploading posts to inform visitors about promotions, news, and updates. You can upload images, add text, and include a button as well.
2. A Free Website by Google
Instead of popular webshop engines, Google offers a great option for getting started — the Google Website.
Google Website
With just a few clicks, you can create a beautifully mobile-optimized website that automatically uses the information you provided during Google Business Profile registration (photos, contact details, opening hours, and other important data). The best part? It updates instantly whenever you make changes to your Business Profile, so you only need to update the information in one place!
Stuck on how to create one? Let us show you how incredibly simple it is!
First, you need to register your Business Profile through Google, which you can do at the following link: Google Business Profile registration.
Then, in the side menu, select the “Website” option. Clicking on it opens the area where you can customize the look of your “website.”
3. The Third Musketeer: Merchant Center
Through Merchant Center, retailers have the opportunity to upload their products, provide payment and shipping information, and thereby appear for free across Google Images, Search, and YouTube.
Google Merchant Center
How does it work? It operates on the same principle as Google Search — when someone searches for a specific product, it appears among the results with an image. The best part is that just as you don’t have to pay for your website to be listed in search results, this is also completely free!
Ready for the next step? The treasure trove of free online marketing tools doesn’t end here — we’ll soon be sharing two more fantastic free tools on our blog, this time focusing on community building!
