Success Story

Experience-Based Brand Building — The Zone & Zselicvölgy Success Story

This project is a perfect example of how a premium rural venue's brand building can become an experience-based marketing success story: digital tools, the community experience, and The Zone fans' energy together made the event special and opened up a new audience for Zselic Valley.

Reaching the Masses Through Brand Building

Luring The Zone team

At our client’s request, we invited István Vályi, automotive journalist, and his team to the Zselic Valley Leisure Farm, where the decision was made on the spot: Zone Camp 2025 would be held here.

Setting up the sales model and online platform

Informational landing page, accommodations, ticket types with inventory management, card payment, and customer status management

HUF 1.8 million revenue on the first day

Within hours of the platform launch, HUF 1.8 million in revenue came through online payments.

Our Client and Target Audience

Zselic Valley Leisure Farm is a premium rural retreat and event venue in the heart of the Zselic region, offering comprehensive services: accommodation, wellness, gastronomy, and it’s ideal for weddings and corporate events. Its uniqueness lies in combining the tranquility of the natural environment with professional infrastructure and hospitality.

Zselic Valley’s goal was to make its brand known to a wider audience, reaching new, active communities. For this, they sought an attractive, experience-based collaboration partner: this is how the connection with The Zone YouTube channel was born — a channel that has a large and engaged fanbase through its automotive content.

-> Our joint campaign’s goal was successfully achieved — through The Zone’s platforms, more than 150,000 people got to know the Zselic Valley Leisure Farm and Gálosfa Guest House.

Solution and Implementation

Webgrow Digital Agency was tasked with managing the entire project:

On-site coordination and creative concept development with The Zone and Zselic Valley teams
A custom webshop developed in just a few days:
- complex pricing logic (extra beds, non-extra-bed options, IFA tax added for adult guests, etc.)
- handling different tax rates
- simple, fast online payment process
- booking various accommodation and day-visitor ticket types

-> Through this platform, visitors could pre-book for the Zone Camp 2025 event, which ultimately took place at the Gálosfa Guest House, part of the Zselic Valley property.

The Website Created for the Event

Results of the Zone Camp Campaign

This project is a perfect example of how a premium rural venue’s brand building can become an experience-based marketing success story: digital tools, the community experience, and The Zone fans’ energy together made the event special and opened up a new audience for Zselic Valley.

Flying Start

On the webshop’s launch day alone, HUF 1.8 million in online revenue was realized. By the event, the website generated a total of HUF 3.4 million in revenue.

Sold Out

Multiple accommodation and ticket types completely sold out. The Zone Camp event had 350 participants over three days. On the event weekend, the system seamlessly supported guest service.