Success Story

40 Test Drives, 18 Cars Sold Monthly — How We Rebuilt Kaposvár-Car with Two Unknown Brands

Rumors said they were closing down. We proved them wrong — and with two new brands, they came back stronger than ever.

Instead of closing — two new brands and record test drives

Rumors spread in the city

that Kaposvár-Car was shutting down — competitors took over Renault and Dacia new car sales.

We communicated

that the service center is alive and thriving — and strengthened with two new Chinese brands, Dongfeng and Chery.

The result:

30-40 test drives monthly, 16-18 cars sold, and a brand stronger than ever.

Not closing — reinventing

Kaposvár-Car Ltd. has been one of Somogy county's leading car dealerships since 1999. When competitors took over Renault and Dacia new car sales, rumors quickly spread: Kaposvár-Car is shutting down. The client approached us with this news.

→ The reality was more complex.

Kaposvar-Car did not close — it remained an official Renault and Dacia authorized service center. Only new car sales moved away. The task was twofold: communicate that the service is still available and competitive, and build a new revenue stream by introducing two new Chinese brands — Dongfeng and Chery.

Challenges and goals

The closing down rumor spreading through the city was a business threat — customers might start going to other service centers. Additionally, competitors began advertising on the company name in Google.

Triple challenge: (1) reassure existing service customers, (2) protect the brand name in Google search, (3) introduce two unknown Chinese car brands to a skeptical market.

We silenced the rumors — and won the market

The solution stood on three pillars: strengthening the service center positioning, brand protection campaigns in Google, and effective online introduction of the new Chinese brands.

Service communication and brand protection

With targeted Google Ads brand campaigns, we ensured that searches for Kaposvár-Car continued to land on the dealership own website — not the competitor. Simultaneously, we strengthened service communication: we made it clear to Renault and Dacia owners that the authorized service center has not closed. Brand campaigns deliver 10-15 online conversions monthly at a low budget.

Renault and Dacia service? That means Kaposvar-Car

We run a dedicated campaign to communicate the stable market position to Renault and Dacia owners. On both Google and Meta platforms, we highlight Kaposvar-Car USPs and drive users toward service bookings.

Dongfeng and Chery brand launch

For the new Chinese brands, we built campaigns centered on test drive sign-ups. We did not sell cars from ads — we offered an experience that led to sales. Result: 30-40 test drive sign-ups monthly, and 16-18 cars sold from the new brands.

Results

For Kaposvar-Car, marketing was not just advertising — it became the central element of the company survival and repositioning.

30-40 test drive sign-ups monthly for Dongfeng and Chery models, 16-18 cars sold from the new brands, and 10-15 online conversions from brand protection campaigns. Renault and Dacia service customers stayed, the closing rumor died.

The partnership continues: beyond Google and online marketing campaigns, we also manage their recruitment campaigns. As a result, they recommended us to their second dealership location, where we also handle all online marketing.