+611% Reach, 109 New Members — How We Became the Online Voice of Somogy County Entrepreneurs
A regional chamber's Facebook page multiplied, 109 new members joined, and the entrepreneurial community of Somogy county finally connected online.
+611% reach and 109 new chamber members — in one year
The goal
was to promote chamber events and actively engage the business community.
The result:
109 new members joined the chamber driven by campaigns.
The Facebook page
reach grew +611%, interactions +472% in one year.
25-year-old chamber, zero online presence — until now
SKIK has been supporting Somogy county entrepreneurs for 25 years — with business consulting, training, and events. The chamber challenge was to credibly transfer its offline community to the online space.
→ This is not just about social media — it is about activating a regional business community online.
SKIK brings together entrepreneurs from Kaposvar, Siofok, Marcali, and Nagyatad. The task was not to make posts, but to build a real online community around the chamber events and services.
Challenges and goals
The chamber was strong offline — 150+ events annually — but the online presence lagged behind. The Facebook page reach and activity did not reflect the chamber true community power.
Goal: create relevant online presence for the business community through regular, targeted content creation and campaign management, and increase event attendance.
We did not post — we built community
The solution was a comprehensive online communication and content strategy that put the chamber professional events, workshops, and business programs in the spotlight.
Targeted campaigns and content creation
We built targeted online campaigns to promote chamber events and professional programs. Posts about AI, HR, and business training topics performed especially well — exactly what interests the 35-54 year old Somogy county business audience.
Event photography, videos, and image films
We regularly create event photos, videos, and image films at chamber events. Visual content makes chamber communication more credible and engaging, and the Facebook algorithm favors such posts.
Image films for the chamber
Visual content is not just Facebook posts. The image films we created for the chamber showcase the organization values and community strength.
→ Image films we created:
Results
Regular, targeted content creation and campaign management radically transformed SKIK online presence.
2,922,504 impressions (+611% growth), 5,044 interactions (+472%), 745 new followers in one year (+1184%), and 109 new chamber members driven by campaigns. The audience consists primarily of Somogy county entrepreneurs, with followers mostly from the 35-54 age group — precisely the chamber target audience.
Your community deserves an online presence like this
Chamber, association, organization — if you have a community, we connect them online too.
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