Success Story

Website & Online Marketing Campaign for Gutenberg Apartment Building

Webgrow managed the launch of the newly built, energy-efficient luxury apartments — from the website to Google Ads and Facebook campaigns.

Introduction: From Zero to Complete Sales

Project launch in May 2023

A new website, Facebook page, and online marketing campaign were created.

During the introductory period

we continuously delivered leads, with interested parties for all 9 apartments.

The campaign

continues after the successful introductory period until complete sales are achieved.

Our Client and Target Audience

The real estate development company behind the Gutenberg Apartment Building in Kaposvár previously focused exclusively on asset management and consulting. They sought a full-service, agile marketing agency to support their entry into this new segment with targeted communication.

-> Our story together started with quite a remarkable beginning.

We didn’t know that our offices were just two streets apart. A Google search for “full-service digital agency” and our Google My Business profile became the connection point.

The fact that Webgrow is also a local business was just the cherry on top.

The primary target audience for the Gutenberg Apartment Building launch consists of those seeking luxury real estate as a quick-return, long-term value investment.
Young families and affluent home seekers were the secondary focus of the campaign.

Turkish and Chinese investments in Kaposvár increased demand for premium, energy-efficient (and rentable) apartments — serving this demand was also an objective.

The 9-apartment, 2-story Gutenberg Apartment Building with attic stands out through its downtown location, modern construction, and livability. The spacious 70–95 sqm apartments meet the most modern energy standards (including solar panels), while the heritage-style building and inner courtyard evoke the charm of traditional corridor houses.

Modern technology, timeless beauty, and comfort — all in one apartment building, named after Gutenberg for good reason. A printing press once operated in this historic building.

Challenges and Goals

At the start of our collaboration, the nine apartments of the Gutenberg Apartment Building were still just plans on a drawing board.

The main challenge was to build the web presence from scratch, step by step, tool by tool, while making visible those walls that didn’t yet physically exist or were still under construction.

All of this had to function as a lead-generating machine, successfully capturing the attention of primarily investment-minded apartment buyers, while also serving brand-building purposes. We also had to ensure that not only locals but also potential investors from farther away, such as Budapest, learned about the opportunity.

-> The goals set in agreement with the client were:

primarily: lead generation,
growing the Facebook channel’s follower base,
developing a mini brand identity,
and supporting sales.

Summary of the challenges we had to overcome:

It’s a new brand (moreover, a property whose ultramodern apartments are being built within a classic, heritage-style building).
The uncertain market conditions could easily discourage investors. The real estate market crash was a constant threat, and lending difficulties could also deter interested parties from purchasing.

Meta’s restrictions on real estate advertising and limited targeting options also narrowed our room to maneuver.

Despite the challenges (or perhaps because of them), our strategy’s motto became: we go all in on communication, build the online presence, and help populate the Gutenberg Apartment Building.

From Dream to Reality — From Rendering to Complete Picture

Thanks to the website and campaign, the architectural renderings became tangible. We brought to life everything that visitors couldn't yet see in its entirety.

Logo, Typography, and Color Scheme — A Facade for the Brand Identity

The logo was one of the first graphic elements we created for the Gutenberg Apartment Building.

Elevating the brand name into the logo was an obvious yet bold decision, as a logo essentially needs to work at any size, arrangement, and background. We framed the elegant letters with a motif evoking Art Nouveau wrought-iron forms yet maintaining a modern feel.

The result is a memorable, expressive logo that is effective on any online and offline surface.

Selecting the refined typography and bold color scheme also formed the foundation of the web design.

Here too, we opted for a blend of tradition and modernity. The terracotta shade was added to the palette inspired by the iconic color of the Kaposvár theater building.

Website (gutenbergcorner.hu) — The Central Element of Online Presence

gutenbergcorner.hu is a one-page website with two closely connected goals.

To present the 9-apartment building under construction — from location and floor plans to energy efficiency.
To encourage visitors to make contact (request a callback).

Only the Gallery showcasing the building’s facade and interior renderings received its own sub-page (https://gutenbergcorner.hu/media/). With interiors, we could use even more images to emphasize that modern construction comes paired with a feeling of home.

The website content can be navigated via internal menu items as well as a clickable sidebar. The sequentially building text blocks draw visitors deeper and deeper.

This is how we progress

-> We discover the luxury property’s key parameters, exact location, energy-efficient construction, investment advantages, and apartment floor plans.

-> Finally comes the contact form, which virtually grants entry to the apartment building — more precisely, to our client’s sales team, who guide interested parties further. This is how a lead becomes a serious, action-ready prospect.

A single-page website offering the magic of discovery, from facade to interior.

Modern luxury in heritage clothing. Visitors are greeted on the website by the street-front rendering of the heritage building, already bustling with life.

Social Platforms — Another Connection with the Audience

The Gutenberg Apartment Building's social media base was the Facebook page, which played a vital role in both lead generation and brand building.

The Gutenberg Apartment Building’s social media base was the Facebook page, playing a vital role in both lead generation and brand building.

-> Continuous content creation ensured that through Facebook posts, all necessary information about the construction and launch progress was readily available.

Banners, Flyers, Creatives — For the Complete Picture

With the brand identity elements in hand, we could easily create supplementary online and offline materials that fit seamlessly into the campaign like small puzzle pieces.

From Visitor to Lead — Populating the Gutenberg Building Pixel by Pixel

Designing and building the web presence was just the beginning. Our main goal was to create a system from all these elements to generate leads for the real estate developer.

Steps in the lead generation process from ads to contact

The first touchpoint — the top of the sales funnel — was paid Google Ads and Facebook advertising.

We also secured opportunities for organic reach.

The Webgrow Team in a Nutshell

About the Team

Beyond the client-facing team members, the project required the active involvement of a web developer, copywriter, and PPC manager.

About the Workflow

After the briefing process and getting acquainted, we conducted online research including competitor mapping, target audience definition, keyword research, and cost analysis. This was followed by mapping out the introductory campaign strategy, then implementing each tool.

Results

Keeping results up to date was aided not only by regular measurement and necessary optimization, but also by the direct, flexible client-agency relationship.

The reverse is also true: we earned our client’s trust in no small part by working transparently and delivering trackable results without wasting budget.

“

We hired Dorián and his team for initial website and brand identity design, as well as social media page creation and management. They fulfilled our every request in the shortest possible time. Whenever questions arose, they were readily available with up-to-date and high-level professional expertise.

Horváth Zsolt, ügyvezető, Fifty Invest Kft.

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