Record Months, Zero Extra Budget — How We Supercharged Coconutoil Cosmetics Online Sales
Two consecutive record months from the same budget — with 5.8M HUF monthly online revenue. The secret: an education-based funnel that doesn't just sell, but builds community.
Record months, zero extra budget
For the NaTrue-certified
organic cosmetics brand, we built a complete online sales system.
During our partnership,
the brand achieved its two strongest online sales months — with zero additional spend.
The funnel
operates simultaneously across Meta, Google Ads, Reddit, and email marketing.
Not your average cosmetics brand
Coconutoil Cosmetics is one of Hungary's leading organic cosmetics brands, NaTrue-certified, made from 100% organic ingredients. The brand's flagship product is the Bio & Intimate Massage Oil, around which we built the sales strategy.
→ This is not your typical cosmetics brand.
Coconutoil Cosmetics targets consumers who consciously choose natural and organic products. The challenge was to introduce the product benefits not just through ads, but through educational content — building a lasting customer base.
Challenges and goals
The previous agency period failed to deliver a breakthrough in online sales. The marketing budget was fixed — the task was to achieve significantly better results from the same spend.
Key challenges: lack of educational content, fragmented customer journey, and underutilized email list. Our goal was a cohesive, multi-channel sales system.
The funnel that educates — and sells
We placed the brand's flagship product at the center of our campaigns and built an education-based sales funnel operating across four platforms simultaneously.
Multi-channel marketing funnel
The funnel system is built on four pillars. Meta ads with educational and problem-solving content, Google Ads campaigns with search and conversion focus, Reddit content with authentic community recommendations, and an email system for regular subscriber education and activation.
Relationship building and expert partnerships
As part of the strategy, we expanded the brand network by involving a menopause coach — through our own professional connections. This partnership enabled more credible educational content and reached new target audiences.
Results
Thanks to marketing system optimization, Coconutoil Cosmetics achieved its two strongest online sales months with us — while the marketing budget did not increase compared to the previous agency period.
Monthly online revenue of 4.5-5.8M HUF consistently, with revenue coming primarily from Meta (Paid Social) and email marketing channels. Email marketing proved to be an exceptionally effective conversion channel. The funnel does not just generate revenue — it continuously builds the brand returning customer base.
Your webshop deserves a funnel like this
You don't need a bigger budget — you need a smarter system. Let's talk!
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