Success Story

From Nyíregyháza to World Fame — The P-Tech Wildlife Fence Success Story

ÁP-Technology Kft. offers proprietary-developed and manufactured wildlife fences, wire mesh, and accessories with nationwide coverage. Webgrow managed the launch of this fully Hungarian family business — from the website to Google Ads and Facebook campaigns.

Introduction: From Zero to Full Sales

In November 2023

a new website, Facebook page, Google Ads account, and online marketing campaign were created as part of the project.

The website was designed with conversion goals in mind

(contact form submission, email, phone call), and results started coming in from the very first month.

Social media content, Google campaigns, and the website

supported each other in driving success.

Our Client and Target Audience

They handle manufacturing, trade, and installation, offering turnkey solutions to their clients. They primarily target property and agricultural land owners who want to keep their property secure. Beyond Hungary, they are already present throughout Europe and in the United Arab Emirates.

-> ÁP-Technology Kft. is a family business founded in 2018. The professionals working there, however, have 30 years of experience in the sector.

Challenges and Goals

Competition in wildlife fence manufacturing is fierce, making it hard to stand out from the crowd.

The main challenge was to make ÁP-Technology’s proprietary product credible and accepted by the target audience.

The client’s own demonstration videos — stress-test footage and manufacturing showcases — were a great asset in this effort.

-> The goals set in agreement with the client were:

primarily: generating conversions, i.e. collecting quote requests
keeping the Facebook channel fresh, creating the impression of a living, active business
and supporting sales.

Summary of the challenges we had to overcome:

It’s a new brand with a proprietary product.
Fierce competition. According to the client, the market is highly competitive for customers.
Being a new website, the client couldn’t rely on organic traffic; almost all visitors came from paid campaigns.

Since the product quality speaks for itself and has been validated on the market, we also saw the opportunity to leverage our online marketing tools so that ÁP-Technology could better capitalize on their potential.

From Dream to Reality — From Marketing to Sales

ÁP-Technology's previous website was clearly a barrier to successful marketing and, consequently, to sales. There was only one place to submit a quote request form, and even that ran into errors after submission.The new website was structured almost entirely around the goal of facilitating the easiest possible quote requests. That's why we made the quote request form part of every single product page. Additionally, we created a dedicated quote request page, and for those seeking general information, a contact page with its own form.On the product pages, we placed great emphasis on the visual highlighting of USPs (unique selling points), and wherever possible, we also displayed specific prices to further support conversion events.

The new website in pictures

Social Platforms — Everyday Communication with the Audience

ÁP-Technology’s business Facebook page had to be rebuilt from scratch, as the previous one was stolen and they no longer had access. We brought the new page to life with continuous content creation, aiming to build a consistent brand image for the target audience. We didn’t just post sales content — we also shared useful tips on how customers can determine what type of fence or wildlife netting they need to protect their property.

We boosted organically well-performing content to reach the potential target audience.

Running Google Ads Campaigns

We reached the actively searching target audience through Google Ads. With text-based search campaigns on the Google network, we connected with those who didn’t contact the company on impulse but were consciously looking for the best solution against wildlife damage. This group is smaller but has greater commitment — they understand their problem and know they need a solution, making them more likely to convert than impulse buyers reached through social media channels.

From Visitor to Lead — The P-Tech Wildlife Fence Success Story

The various marketing channels complemented each other beautifully, allowing us to drive more and more visitors to the vadhalo.eu website. Thanks to the website's design, we were able to close visits with a high conversion rate.

Steps in the lead generation process from ads to contact

The first touchpoint — the top of the sales funnel — was paid Google Ads and Facebook advertising.

We also secured opportunities for organic reach.

The bottom of the sales funnel was the website, providing an excellent user experience.

The Webgrow Team in a Nutshell

About the Team:

Beyond the client-facing team members, the project required the active involvement of a web developer, copywriter, and PPC manager.

About the Workflow:

After the briefing process and getting acquainted, we conducted online research including competitor mapping, target audience definition, keyword research, and cost analysis. This was followed by mapping out the introductory campaign strategy, then implementing each tool.

Keeping results up to date was aided not only by regular measurement and necessary optimization, but also by the direct, flexible client-agency relationship.

The reverse is also true: we earned our client’s trust in no small part by working transparently and delivering trackable results without wasting budget.

Results of the P-Tech Wildlife Fence Online Marketing Campaign

A value-building brand was born.

P-Tech Wildlife Fence created a brand in its own right among wildlife fences by showcasing the production line and durability testing. With our marketing tools, we highlighted and made clearly visible the product’s unique advantages, thereby facilitating a higher conversion rate among the target audience. This also translates to monetary value — on average, more than 100 quote requests arrive per month through the forms.

Many quote requests equal many orders

Of course, it’s not enough just to receive quote requests. We can’t emphasize enough that marketing alone cannot close a sales process.

For that, you need a good product, competitive pricing, proper customer service, and aftercare.

Fortunately, all of this is present with P-Tech Wildlife Fence, and the results have followed.

“We have so many quote requests and work that I can barely keep up with the statistics — thank you very much.” – Milán Ács, owner

During the campaign, inquiries came to our client through virtually every channel. Most people contacted them through the website or by phone (the website offered callback requests, and phone numbers were listed across all platforms).

The search campaign’s 10% click-through rate (CTR), combined with the steadily flowing leads from the website, proved to be a convincing result.

“

Since we entrusted them with managing our marketing, we’ve sold 15% more of our products in 4 months than in the entire previous year combined. The website is flawless, they respond quickly to changes, and the marketing speaks for itself. The numbers show that their work greatly contributes to our growth. We anticipate using their services for many years to come if they maintain this standard. We can confidently recommend them.

Ács Milán, tulajdonos

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