Success Story

Miraculous Recoveries Without Miracles — The Neuropress Story

Neuropress Therapy offers its proprietary acupressure healing to patients across the country in six clinics. Webgrow managed the widespread promotion of this alternative therapy and the facilitation of appointment bookings through Google Ads, Facebook campaigns, and organic online communication.

From the Basics to a Complex Marketing Mix

In December 2023

a new communication strategy, social media presence matching the new brand identity, and a Google Ads account were created.

The new, marketing-focused website

effectively supported the advertising campaigns.

Social media content, Google campaigns, and the website

supported each other in driving success.

Our Client and Target Audience

The leaders of Neuropress Therapy have 20 years of experience in acupressure healing. Their method can help patients who have already tried virtually every approach in conventional medicine without recovery. Both everyday people and celebrities use the Neuropress treatment, and almost without exception, they report successful outcomes.

Challenges and Goals

Healing and medicine are extremely treacherous terrain on social media and in ad campaign management, requiring us to proceed with great caution in our communication. We couldn’t promise guaranteed recovery, cures for terminal diseases, or solutions for fertility problems — even though more than one near-miraculous recovery has occurred thanks to the therapy.

The goals set in agreement with the client were:

primarily: generating conversions, i.e. driving appointments at six clinics
keeping the Facebook channel fresh, creating the impression of a living, active business,
and supporting sales.

Summary of the challenges we had to overcome:

Building credibility. Although Neuropress Therapy already had a sizable follower base before we stepped in, the treatment method was still widely unknown — which we addressed through PR content.
Alternative therapy. Most people are — understandably — wary of methods outside conventional medicine. There are many charlatans who exploit desperate people.
Being a new website, the client couldn’t rely on organic traffic; almost all visitors came from paid campaigns.

Our work was greatly supported by the success stories shared by healed patients. In many cases, the target audience got to know touching, deeply relatable stories, which deepened trust in the Neuropress treatment. In addition to good marketing, a competitive product or service is also essential for success. And in the case of Neuropress, that was a given.

From a Rough Start to a Happy Ending

Neuropress switched from their long-serving Joomla-based website to a new, more attractive WordPress site in fall 2023 that better meets today’s standards. However, the migration wasn’t properly prepared, resulting in a complete crash.

Missing Analytics History

Although Neuropress wasn’t new to online marketing, by their own account, these tasks were handled by a non-professional, a “hobby marketer.”

When we took over, historical analytics data was missing. Neither we nor the client knew exactly where the website traffic had been coming from. They had neither a Google Analytics nor a Google Search Console account. During the website migration, 301 redirects were also missed, so all previous organic results were lost.

The Fight for Conversions

Without data and with a new website, the ad accounts were in their learning phase when our collaboration began. We created the conversion events, but ad performance fell short of expectations since the algorithm lacked sufficient historical data to optimize for an intelligent goal (conversions). So we first focused on driving as much traffic as possible to the website.

Running Google Ads and Meta Campaigns

Since the new website hadn’t yet been indexed by Google’s search engine, traffic came almost exclusively from Google and Meta ads. Given that we had already integrated Google Analytics into the website, this was clearly visible in the incoming data.

The ad accounts were delivering increasingly better numbers, but still fell short of expectations. Meanwhile, the client’s patience was wearing thin — patients who previously came through organic channels had stopped coming, and the six clinics’ staff could barely be kept busy.

As laypeople, the Neuropress team experienced nerve-wracking days — they saw only one number: too few bookings. We, however, saw clear progress and an improving trend in the analytics, and we convinced them that the fruits of our labor would soon ripen.

Six-Fold Growth in Four Months

The various marketing channels (Google, Meta, and the website) complemented each other beautifully, allowing us to generate more and more bookings on the website month after month.

Steps in the lead generation process from ads to contact

The first touchpoint — the top of the sales funnel — was paid Google Ads and Facebook advertising.

The bottom of the sales funnel was the website, providing an excellent user experience.

The Webgrow Team in a Nutshell

About the Team:

Beyond the client-facing team members, the project required the active involvement of a PPC manager and content creator.

About the Workflow

After the briefing process and getting acquainted, we conducted online research including competitor mapping, target audience definition, keyword research, and cost analysis. This was followed by mapping out the introductory campaign strategy, then implementing each tool.

Results

Keeping results up to date was aided not only by regular measurement and necessary optimization, but also by the direct, flexible client-agency relationship.

The reverse is also true: we earned our client’s trust in no small part by working transparently and delivering trackable results without wasting budget.

Want this kind of buzz for your business?

Let’s talk about your new website and online marketing campaign!

Get in touch

Related Service